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novolexBURGER KING

AIC Visit Walkthrough

Hi Michael, thanks for visiting the Novolex AIC today. Here are a few amazing ideas you had that we captured.

Visit Summary

Key Themes Discussed
1Compostable packaging as a differentiator for BK's sustainability commitments
2Drive-thru speed: packaging has to hold up to fast, one-handed handoff
3Bringing the flame-grilled brand identity directly onto the packaging itself
Next Steps
1Share 3 compostable wrapper prototypes with BK's packaging team within 2 weeks
2Schedule a follow-up to review drive-thru durability test results
3Confirm brand guideline access so Novolex can generate on-brand concept renders